1. FIRST AND FOREMOST MY NAME IS MALICK SYLVAIN, ARTIST, ILLUSTRATOR, DESIGNER AND CREATIVE BASED IN MONTREAL, CANADA.

2. I AM THE SOLE OWNER AND FOUNDER OF THE LABEL HURTLICHE. THE BRAND NAME AND LOGO DESIGN STEM FROM MY INTERPRETATION OF MONTREAL. I AIM TO BRING TOGETHER THE DISCONNECT BETWEEN FRENCH AND ENGLISH IN MY CITY.

3. MY MENTOR VIRGIL ABLOH LEFT TONS OF WORK ON HOW TO GET STARTED AS A CREATIVE. I TOOK THE TIME TO STUDY HIS WORK AND TRANSLATE IT INTO MY OWN WORLD.

4. MY MOST POPULAR DESIGN IS A SKETCH PORTRAIT MIXED WITH VIRGIL ABLOH’S  GRAFFITI TAG.

5. I’M CURRENTLY KNOWN FOR USING SCREEN PRINT AS MY MEDIUM.

6. BUT WITH THE RECENT EVENTS, I WAS PUSHED TO ANALYZE MY WORK'S NATURE AND WHAT ACTUALLY IS THE MEDIUM I USE.

7. I'M TRADITIONALLY KNOWN FOR SCREEN PRINTING ON T-SHIRTS. I’VE BECOME QUITE FAMILIAR WITH THE SCREEN PRINTING PROCESS.

8. BUT I’VE LEARNED THAT THE MEDIUM IS ACTUALLY WHAT I PRINT ON, NOT HOW I PRINT ON IT.

9. SO FOR THE BRINGYODENIM EVENT I WAS CONVINCED TO SWAP TEES FOR DENIM.

10. I USED MY MOST POPULAR AND NOTABLE DESIGN FOR THIS ARTISTIC PROJECT.

11. THIS WILL BE MY FIRST STEP INTO THIS NEW ERA OF HURTLICHE.

12. I ALSO WANTED TO TAKE THE TIME TO PLUG MY INSTAGRAMS. IT MIGHT GET CONFUSING BUT ESSENTIALLY I HAVE THE STUDIO PAGE WHERE I POST ANYTHING. THEN THE HURTLICHE PAGE WHERE I AM MORE CALCULATED AND MINDFUL OF WHAT I POST WHEN IT PERTAINS TO THE BRAND.

13. LAST BUT NOT LEAST HURTLICHE REWORKS. WHERE I RETHINK RESHAPE AND REWORK VINTAGE AND READY-MADE PIECES AND GIVE THEM MY PERSONAL DESIGN TOUCH. THIS PROJECT IS PART OF ANOTHER REBRAND WHERE I EXPLORE COUTURE AND CUT AND SEW.

14. I WANTED TO END THIS OFF WITH A SKETCH OF JEAN-MICHEL BASQUIAT. I RECENTLY WROTE AN ENTIRE BLOG ON MY EXPERIENCE WITH THE ARTIST AND HIS WORK WHICH YOU CAN FIND HERE IF YOU NEED TO SEE MY SKETCH NOTES.

EXCLUSIVE BRINGYODENIM PUFF PRINTING T-SHIRT CLICK HERE OR THE LINK BELOW

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