Introduction

Petit Demon is raw and powerful—a deeply personal expression of both struggle and ambition. It is an artistic milestone, a manifestation of the pressure, solitude, and relentless drive that come with carving out a path that few have walked before. This manifesto is a declaration of what Petit Demon represents, where it comes from, and where it is destined to go.

Petit Demon

What is Petit Demon?

It is not just a brand, not just a collection. Petit Demon is an entity, a presence that has grown with me—perched on my shoulder, making it harder and harder to navigate regular society. I don’t have the comfort of a stable paycheck, paid leave, or employee benefits. My path is different. Every day, I wake up and keep moving forward, driven by something that feels both like a gift and a curse.

I pursue a vision that seems almost unheard of in my city, a path that no one around me has truly walked before. At times, it feels delusional—this relentless belief that what I create will be recognized, that my work will break through. Petit Demon was born from solitude, from being misunderstood, from feeling like my creativity exists in the shadows, unnoticed and unappreciated.

This feeling started as a whisper, a fleeting discomfort, but over time, it grew—morphing into something almost tangible. I could finally grasp the weight that had been pressing on me, the unshakable force behind my frustration and my ambition. Instead of letting it consume me, I channelled it. I poured it into this project.

The Collection

The Petit Demon collection is a manifestation of this entity, an expression of everything it has made me feel. It is also a benchmark—proof of how far I’ve come as a designer and a statement of where I intend to go.

The centrepiece of this collection is a reversible, double-layered, garment-dyed, spray-painted hoodie with an oversized screen print on the back and a custom signature on the front. It is paired with spray-painted, garment-dyed sweatpants, featuring a double waistband and embroidered logo on the thigh. This ensemble brings together every element I’ve mastered—fabric selection, garment dyeing, spray painting, unconventional screen printing, embroidery, and cut-and-sew craftsmanship. Each signature, each stitch, and each layer of paint represents my evolution as a designer. This piece is more than just clothing—it is a timestamp. A point of reference. A line drawn in the sand.

Acknowledgments

Petit Demon would not exist without my support system—my team, and my family. Every single person who stood by me, who helped me push through my toughest creative and emotional moments. They picked me up when I doubted myself. They helped me cross the finish line.

I want to thank each and every one of you:

Naïsha, Leo, Steez, Skye, Arnaud, Jojo, Destiny, Nico, Doodly, Sandy, Pablo, Abdel, Moshe, and, last but not least, Charo. In both big and small ways, you made this possible. I doubt I could have done it without you.

The Weight of Petit Demon

And now, to whoever has read this far—understand this:

Petit Demon is the weight of self-inflicted pressure. The unrelenting burden of being the artist of a generation. The responsibility of being the greatest to ever do it. This entity, this force, is something I carry alone. It is both a quiet humility and an undeniable fire inside me, whispering that I am one of one. The greatest of my time.

I move in my own lane. The world may not see it yet, but eventually, it will.